Archive for December, 2011

Over 350,000 Books Sold: Author Spills Secret to Selling Books Online in “Thrifty Author’s Guide”

December 7, 2011

FOR IMMEDIATE RELEASE

CONTACT: DreamSpinner Communications 704-595-9581

Charlotte, NC: Gail Z. Martin, internationally bestselling author, shows authors the right way to quickly increase book sales in “The Thrifty Author’s Guide to Selling and Promoting Your Book Online” (Comfort Press 2011). Martin walks authors through the step-by-step online book marketing, Internet book promotion, and website strategies she used to sell more than 350,000 copies of her own books.

Martin will sign copies of “The Thrifty Author’s Guide to Selling and Promoting Your Book Online” at Book Expo of America in New York City in June, 2012.

“The Thrifty Author’s Guide to Selling and Promoting Your Book Online” is packed full of proven online book marketing strategies presented in an easy-to-read, to-do checklist format for busy writers.  Short chapters and month-by-month assignments lead the reader to create an author web site and online marketing campaign to get a new book noticed and sold.

Topics include:

– Book marketing through social media, using Facebook, Twitter, Linked In, Shelfari, etc.

– The secrets to creating a great author web site

–Insider tips on how to attract readers to your site and convert them into book buyers

– The real scoop on using online PR, SEO and online ads to sell more books

– What you need to know to land high profile online media interviews

– Why your web site is essential to build reader loyalty and create your author platform

– Must-have tips on how to reach out to online book reviewers and reporters

States Martin: “The urgency that authors don’t realize is that you only have 90 days to prove your book can sell. The first 90 days determines whether book stores will stock your book or ship it back and give the shelf space to a more valuable author. Your author web site and online marketing program can make the difference between bestseller and flop.”

“The Thrifty Author’s Guide to Selling and Promoting Your Book Online” makes it easy for authors to spark book sales in stores and all over the internet. Many free web site building and traffic-building tools are offered, and online promotion strategies are broken down into easy, step-by-step action lists.

According to Martin, the biggest mistake that new authors make is to think that the publisher or book store is going to market the book. Says Martin: “By the time an author realizes no one is promoting it, the book is no longer new and it’s harder to make your mark. You don’t want to miss your big window of opportunity.”

Authors could hire a web designer and online marketing company for $6000 a month–or save cash and easily do their own book marketing with the “The Thrifty Author’s Guide to Selling and Promoting Your Book Online.” “The Thrifty Author’s Guide” is available on Amazon, BarnesandNoble.com, or in bookstores for just $13.99.

For a free sample chapter, visit www.ThriftyAuthor.com.

About Gail Z. Martin

Gail Z. Martin is a marketing expert, international speaker and author of the internationally bestselling fantasy adventure series, “The Chronicles of the Necromancer” from Solaris Books, and “The Fallen Kings Cycle” from Orbit Books. A series of Martin’s columns are being featured in Book Marketing Matters, the newsletter put out by Special Sales expert and internet marketing guru, Brian Jud. Martin is also the author of “30 Days to Social Media Success” and “30 Days to Online Marketing and PR Success” by Career Press. Martin has four additional books under contract with publishers.

Juggle Fire If You Have To: Free Publicity Key to Success in Tough Economy Says Online Marketing Expert

December 5, 2011

FOR IMMEDIATE RELEASE

CONTACT: DreamSpinner Communications 704-595-9581

Charlotte, NC:  Gail Z. Martin, social media/online marketing expert and internationally bestselling author, believes that free online publicity and targeted, inexpensive online marketing are the keys to small business success, despite cautious consumer spending.

In “30 Days to Online PR and Marketing Success”, Martin shares the proven marketing system she created to sell over 300,000 of her own books, create an international clientele and see a 55 percent growth since the beginning of the recession.  Short chapters are designed to let busy people read and apply the information in less than an hour a day.

“I teach people how to save time, make more money and live their dream by using social media and online marketing/PR,” says Martin. “A small company can use online PR and marketing to find clients anywhere in the country or anywhere in the world, no matter what the local economy is like. The Internet puts you where people have money to spend.”

And the part about juggling fire?  “Well, that might be an extreme example,” laughs Martin.  “But you’ve got to get people’s attention, make them look. For free PR, it’s about a catchy headline.  For a free YouTube video or a paid online marketing ad, you need something eye-catching, maybe a little funny.  Think about those ‘dancing shadow’ Internet ads, or the Geico guinea pigs.  They’re designed to break through the clutter with something different.”

Martin shows business owners and solo professionals her unique 30 Day Success System to attract more media attention and win new clients in www.GetResultsGuide.com [“30 Days to Online PR and Marketing Success]: The 30 Day Results Guide to Making the Most of Twitter, Facebook, LinkedIn and Blogging to Grab Headlines and Get Clients”  (Career Press, Nov. 2011).  Martin shares her step-by-step strategic approach to help companies land more media interviews and connect with their ideal prospects in just 30 minutes a day over 30 days.

 

In 2011, Martin has traveled throughout the U.S. and Canada speaking to sell-out crowds and sharing how to apply her unique 30 Day Success System to get more profitable results through social media, online PR and Internet-based marketing.

30 Days to Online PR and Marketing Success has its own http://www.facebook.com/pages/30-Day-Results-Guide/120557004646458 [30 Day Results Guide Facebook Business Page] and a Meetup.com group at http://www.meetup.com/30-Day-Marketing-Success-Network [The 30 Day Marketing Success Network].

Topics include:

  • How to create a no-wasted-effort master plan that gets more exposure in just 30 days
  • How to find the BEST online PR and Internet marketing tools (including the ones you haven’t heard of!)
  • How to stop leaving thousands of dollars on the table in the untapped potential of membership sites
  • How to use online PR and marketing to fill seats, snag more media exposure, and build opt-in
  • How to go global or own the local market to sell more product, make more money

Says Martin: “Business owners want more media attention and they need to get more clients, no one tells them how to use online marketing and PR to actually get results.  I show them how to create a strategic, results-oriented publicity and business networking program and get it up and running in just 30 days, 30 minutes a day.”

“30 Days to Online PR and Marketing Success” takes the mystery out of Internet promotion and helps readers save time and money while making more valuable connections.  The book explores dozens of online publicity and promotion tools—along with great sites that aren’t as well known—always focused on how to get more clients and do more business.

Says Martin: “Online PR and Marketing makes it affordable for companies to reach clients across the country and around the world, customers they couldn’t meet any other way. In today’s economy, that could be the difference between survival and bankruptcy.”

Business owners and solo professionals could hire a PR company or online marketing firm for $7,000 a month, or save money and do their own strategic promotion with “30 Days to Online PR and Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, LinkedIn and Blogging”.  “30 Days to Online PR and Marketing Success” is available on Amazon, BarnesandNoble.com, and in bookstores nationwide for just $13.99.

For a free sample chapter, visit http://www.gailmartinmarketing.com/books.html

About Gail Z. Martin

Gail Z. Martin is a marketing expert, international speaker and author of “30 Days to Social Media Success: The 30 Day Guide to Making the Most of Twitter, Blogging, LinkedIn and Facebook”. Other new books by Martin, “The Thrifty Author’s Guide to Launching Your Book Without Losing Your Mind” and “The Thrifty Author’s Guide to Selling and Promoting Your Book Online” focuses on book marketing strategies. She also writes the internationally bestselling fantasy adventure series, “The Chronicles of the Necromancer” from Solaris Books, and “The Fallen Kings Cycle” from Orbit Books. A series of Martin’s columns are featured in Book Marketing Matters, the newsletter put out by internet marketing guru, Brian Jud, and she is a regular columnist for Saathee Magazine as well as a popular guest blogger and radio guest. Martin has four additional books under contract with publishers.