Good PR When There’s Bad News: How to Handle a Media Crisis Is Sept. 22 “Marketing Results” Teleseminar

CONTACT: DreamSpinner Communications 704-595-9581

Charlotte:  Do you know the two words to avoid at all costs when your company faces negative media coverage?  In ‘Good PR When There’s Bad News: How to Handle a Media Crisis,” marketing expert Gail Martin of DreamSpinner Communication shares this tip and more to help you weather a crisis and make it through the media spotlight.

Bad things can happen to good companies.  Human error and mistakes can result in tragedy.  Knowing how to manage both internal and external communication can help your company, employees and affected stakeholders address the issues without adding to the trauma.  In this class, attendees will learn how to turn one bad day into a better future and the secret to surviving and thriving after a crisis, as well as hands-on tips for handling media attention.

The “Marketing Results” series helps small businesses, home-based companies and solo professionals marketing themselves more effectively, even on a small budget.

Gail Martin owns DreamSpinner Communications, and is an international speaker on business and book marketing.  She’s also the author of The Thrifty Author’s Guide to Launching Your Book and the upcoming Social Media Marketing for Small Business: The 30 Day Guide from Career Press.

All programs are Wednesday at Noon Eastern. Details and sign-up are at: and


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