Archive for September, 2010

Charlotte-Based DreamSpinner Communications Launches New Web Site, Social Media Expansion

September 22, 2010

FOR IMMEDIATE RELEASE
CONTACT: DreamSpinner Communications 704-595-9581

Charlotte:  Charlotte-Based DreamSpinner Communications just launched a major expansion of its www.GailMartinMarketing.com site, three new Facebook community pages and two new Meetup.com groups.  DreamSpinner Communications is owned by Gail Martin.

Martin’s new book, “30 Days to Social Media Success:  The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn and Facebook” was the catalyst for the changes.  The book debuted Sept. 20 from Career Press in bookstores and online, and has been chosen by FedEx Office stores to be featured in its selective offering of business books.

The revised www.GailMartinMarketing.com site features a brand new “Coaching” page with two new five-week online intensive group coaching programs, one for small business owners and one for authors.  The groups are based on Martin’s books: “30 Days to Social Media Success” and “The Thrifty Author’s Guide to Launching Your Book.”  The site features book information, speaking topics, a new online media kit, online speaker kit and downloadable book excerpts.

On Facebook, new sites include “30 Day Results Guide” (focus on social media marketing), “Gail Martin Marketing and DreamSpinner Communications” (focus on small business marketing), and “The Thrifty Author” (focus on publishing and book marketing.

Two new Meetup groups will provide live and virtual monthly events.  “30 Day Marketing Success Network” provides discussion and learning on social media marketing and meets on the second Thursday of the month at 8 a.m. at Caribou Coffee on Mallard Creek Church Road. The Thrifty Author Publishing Success Network and meets on the second Wednesday of the month at 6:30 at the Bear Rock Café on Mallard Creek Church Road.  Join the groups on Meetup.com.

Gail Martin owns DreamSpinner Communications, and is a marketing expert, bestselling author and an international speaker on business and book marketing.  She’s also the author of The Thrifty Author’s Guide to Launching Your Book.   For more information, visit www.GailMartinMarketing.com

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Winning New Clients on Facebook Takes More Than “Free Beer.” 30 Day Guide to Social Media Success Reveals Business Growth Secrets Using Twitter, Facebook, LinkedIn

September 22, 2010

FOR IMMEDIATE RELEASE
CONTACT: DreamSpinner Communications 704-595-9581

Charlotte, NC:  Gail Z. Martin, social media expert and internationally bestselling author, shows business owners and solo professionals the right way to get more business and win new clients in “30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn and Facebook” (Career Press, Sept. 2010).  Martin walks business owners through a step-by-step strategic approach to get them up and running in just 30 minutes a day over 30 days.

Starting in October, Martin will also host a five-week intensive group coaching program based on the book to help readers customize and apply her 30 Day Results System to their specific business goals.

“30 Days to Social Media Success” also has its own Facebook Fan Page (30 Day Results Guide) and a Meetup.com group at The 30 Day Marketing Success Network.

In “30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn and Facebook”, Martin shares the proven marketing system she created to successfully market her own books, her company and her clients.  Short chapters are designed to let busy people read and apply the information in less than an hour a day.

Topics include:
–Why most marketing fails, and how to avoid the most common mistakes
–How to connect social media marketing to key business plan goals
–How to use social media to get more impact from traditional marketing efforts
–How to find and connect with ideal customers on Facebook, Twitter, LinkedIn and blogs
–Which social media sites are best for business—and what to avoid
–How to use social media for local business, start-ups, non-profits and professional services

Says Martin: “Business owners keep hearing that they need to be on Facebook, they need to use Twitter, but no one tells them how to use social media to actually get results.  They get out on Facebook or LinkedIn or other sites and without a plan, they become frustrated because nothing seems to work.  I show them how to create a strategic, results-oriented social media program and get it up and running in just 30 days, 30 minutes a day.”

“30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn and Facebook” takes the mystery out of social media and helps readers save time and money while making more valuable connections.  The book explores dozens of the most popular social media sites—along with great sites that aren’t as well known—always focused on how to use the site to get more clients and do more business.

According to Martin, the question she hears most often is, “I’m on Facebook—now what?”  Says Martin: “Business owners want to know that they’re investing time wisely, and that the time they spend on social media is going to meet new prospects and get results.  If they’re not using social media effectively, or not using it at all, they’re missing a big window of opportunity.”

Business owners and solo professionals could hire a social media marketing firm for $7,000 a month, or save money and do their own strategic social media promotion with “30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn and Facebook”.  “30 Days to Social Media Success” is available on Amazon, BarnesandNoble.com, in bookstores and in FedEx Office stores nationwide for just $13.99.

For a free sample chapter, visit www.GailMartinBooks.com

About Gail Z. Martin

Gail Z. Martin is a marketing expert, international speaker and author of “30 Days to Social Media Success: The 30 Day Guide to Making the Most of Twitter, Blogging, LinkedIn and Facebook”. Another new book by Martin, “The Thrifty Author’s Guide to Launching Your Book Without Losing Your Mind” focuses on book marketing strategies. She also writes the internationally bestselling fantasy adventure series, “The Chronicles of the Necromancer” from Solaris Books, and “The Fallen Kings Cycle” from Orbit Books. A series of Martin’s columns are featured in Book Marketing Matters, the newsletter put out by internet marketing guru, Brian Jud, and she is a regular columnist for Saathee Magazine as well as a popular guest blogger and radio guest. Martin has four additional books under contract with publishers.

Good PR When There’s Bad News: How to Handle a Media Crisis Is Sept. 22 “Marketing Results” Teleseminar

September 22, 2010

FOR IMMEDIATE RELEASE
CONTACT: DreamSpinner Communications 704-595-9581

Charlotte:  Do you know the two words to avoid at all costs when your company faces negative media coverage?  In ‘Good PR When There’s Bad News: How to Handle a Media Crisis,” marketing expert Gail Martin of DreamSpinner Communication shares this tip and more to help you weather a crisis and make it through the media spotlight.

Bad things can happen to good companies.  Human error and mistakes can result in tragedy.  Knowing how to manage both internal and external communication can help your company, employees and affected stakeholders address the issues without adding to the trauma.  In this class, attendees will learn how to turn one bad day into a better future and the secret to surviving and thriving after a crisis, as well as hands-on tips for handling media attention.

The “Marketing Results” series helps small businesses, home-based companies and solo professionals marketing themselves more effectively, even on a small budget.

Gail Martin owns DreamSpinner Communications, and is an international speaker on business and book marketing.  She’s also the author of The Thrifty Author’s Guide to Launching Your Book and the upcoming Social Media Marketing for Small Business: The 30 Day Guide from Career Press.

All programs are Wednesday at Noon Eastern. Details and sign-up are at:
http://www.dreamspinnercommunications.com/page/page/5671430.htm and www.GailMartinMarketing.com

Publishing for Profit is the Theme for September Shared Dreams Podcast

September 22, 2010

FOR IMMEDIATE RELEASE
CONTACT: DreamSpinner Communications 704-595-9581

Charlotte, NC—Shared Dreams Marketing Podcast, hosted by DreamSpinner Communications’ president Gail Martin, interviews publishing experts Ann Ulrich Miller and Barbara Florio Graham.

Ann Ulrich Miller, book production expert, talks about the value of an editor for creating a successful book.  Then Barbara Florio Graham, bookshepherd, shares her thoughts on what publishing consultants really do and how they provide value to writers.

The podcast features business leaders from around North America talking about relevant issues and marketing tactics for small business.

Podcasts post monthly at www.SharedDreamsPodcast.com.  Visitors can listen online at the site, download from iTunes or subscribe via RSS.  Past podcasts are archived on the site and can be downloaded in MP3 format.

DreamSpinner Communications offers exceptional writing, marketing and teleseminar programs for companies throughout the U.S. and Canada.  For more information, visit www.GailMartinMarketing.com.