Author Breaks Sweat: 200,000 Books Sold. Reveals Secret of Book Marketing in  “Thrifty Author’s Guide”

FOR IMMEDIATE RELEASE
CONTACT: DreamSpinner Communications 704-595-9581

Charlotte, NC: Gail Z. Martin, internationally bestselling author, shows authors the right way to quickly increase book sales in “The Thrifty Author’s Guide to Launching Your Book Without Losing Your Mind” (Comfort Press 2010). Martin walks authors through the step-by-step book marketing, book promotion, and publicity strategies she used to sell more than 200,000 copies of her own books.

Martin will sign copies of “The Thrifty Author’s Guide to Launching Your Book Without Losing Your Mind” at Book Expo of America in New York City on Wed., May 26 at 10 a.m. in Booth # 3162.

“The Thrifty Author’s Guide” is packed full of proven book marketing strategies presented in an easy-to-read, to-do checklist format for busy writers.  Short chapters and month-by-month assignments lead the reader to create a customized book launch strategy to get a new book noticed and sold.

Topics include:

– Book marketing through social media, using Facebook, Twitter, Linked In, Shelfari, and more
– How to get people to come to book signings and convert them into book buyers
– How to write a book sales pitch and approach event coordinators
– How to compile a media list and use it
– How to create “shelf takers” and “push pages”
– How to contact book reviewers, and much more

States Martin: “The urgency that authors don’t realize is that you only have 90 days to prove your book can sell. The first 90 days determines whether book stores will stock your book or ship it back and give the shelf space to a more valuable author. If you start your marketing six months before the launch, you have a much better chance of increasing your book sales.”

“The Thrifty Author’s Guide to Launching Your Book Without Losing Your Mind” makes it easy for authors to keep their books selling in book stores and all over the internet. Many free book publicity tools are offered, and book promotion strategies are broken down by exactly what to do each month – starting six months before the launch date.

According to Martin, the biggest mistake that new authors make is to think that the publisher or book store is going to market the book. Says Martin: “By the time an author realizes no one is promoting it, the book is no longer new and it’s harder to make your mark. You don’t want to miss your big window of opportunity.”

Authors could hire a public relations firm for $5000 a month–or save cash and easily do their own book marketing with the “The Thrifty Author’s Guide to Launching Your Book Without Losing Your Mind.” “The Thrifty Author’s Guide” is available on Amazon, BarnesandNoble.com, or in bookstores for just $13.99.

For a free sample chapter, visit www.ThriftyAuthor.com.

About Gail Z. Martin
Gail Z. Martin is a marketing expert, international speaker and author of the internationally bestselling fantasy adventure series, “The Chronicles of the Necromancer” from Solaris Books, and “The Fallen Kings Cycle” from Orbit Books. A series of Martin’s columns are being featured in Book Marketing Matters, the newsletter put out by Special Sales expert and internet marketing guru, Brian Jud. Another new book by Martin, “30 Days to Social Media Success: The 30 Day Guide to Making the Most of Twitter, Blogging, LinkedIn and Facebook” will be published by Career Press in September, 2010. Martin has four additional books under contract with publishers.

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