Archive for May, 2010

PR in 30 Minutes a Day is May 19 “Marketing Results” Teleseminar

May 11, 2010

FOR IMMEDIATE RELEASE
CONTACT: DreamSpinner Communications 704-595-9581

Charlotte:  Great PR in 30 minutes a day is the topic when marketing expert Gail Martin presents the April class in the Marketing Results Teleseminar series.

Getting more coverage in newspapers, on the radio, in blogs and on podcasts and other new media doesn’t have to take a huge amount of time.  Author and marketing expert Gail Martin shares her tips on how to create more successful public relations and promotion in as little as 30 minutes a day.  During this class, Martin explains her system to get more results in less time, generate PR buzz year-round,  and use simple tools that make it easy.

The “Marketing Results” series helps small businesses, home-based companies and solo professionals marketing themselves more effectively, even on a small budget.

Gail Martin owns DreamSpinner Communications, and is an international speaker on business and book marketing.  She’s also the author of The Thrifty Author’s Guide to Launching Your Book and the upcoming Social Media Marketing for Small Business: The 30 Day Guide from Career Press.

All programs are Wednesday at Noon Eastern. Details and sign-up are at:
http://www.dreamspinnercommunications.com/page/page/5671430.htm and www.GailMartinMarketing.com

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Gail Z. Martin to Sign Thrifty Author at Book Expo of America May 26

May 11, 2010

FOR IMMEDIATE RELEASE
CONTACT: DreamSpinner Communications 704-595-9581

Charlotte, NC: Bestselling author Gail Z. Martin will sign copies of “The Thrifty Author’s Guide to Launching Your Book Without Losing Your Mind” at Book Expo of America in New York City on Wed., May 26 at 10 a.m. in Booth # 3162.

In “The Thrifty Author’s Guide to Launching Your Book Without Losing Your Mind,” (Comfort Press 2010) Martin shows authors the right way to quickly increase book sales. Martin walks authors through the step-by-step book marketing, book promotion, and publicity strategies she used to sell more than 200,000 copies of her own books.

“The Thrifty Author’s Guide” is packed full of proven book marketing strategies presented in an easy-to-read, to-do checklist format for busy writers.  Short chapters and month-by-month assignments lead the reader to create a customized book launch strategy to get a new book noticed and sold.

For a free sample chapter, visit www.ThriftyAuthor.com. For more about Gail Z. Martin, visit www.GailMartinMarketing.com

Author Breaks Sweat: 200,000 Books Sold. Reveals Secret of Book Marketing in  “Thrifty Author’s Guide”

May 11, 2010

FOR IMMEDIATE RELEASE
CONTACT: DreamSpinner Communications 704-595-9581

Charlotte, NC: Gail Z. Martin, internationally bestselling author, shows authors the right way to quickly increase book sales in “The Thrifty Author’s Guide to Launching Your Book Without Losing Your Mind” (Comfort Press 2010). Martin walks authors through the step-by-step book marketing, book promotion, and publicity strategies she used to sell more than 200,000 copies of her own books.

Martin will sign copies of “The Thrifty Author’s Guide to Launching Your Book Without Losing Your Mind” at Book Expo of America in New York City on Wed., May 26 at 10 a.m. in Booth # 3162.

“The Thrifty Author’s Guide” is packed full of proven book marketing strategies presented in an easy-to-read, to-do checklist format for busy writers.  Short chapters and month-by-month assignments lead the reader to create a customized book launch strategy to get a new book noticed and sold.

Topics include:

– Book marketing through social media, using Facebook, Twitter, Linked In, Shelfari, and more
– How to get people to come to book signings and convert them into book buyers
– How to write a book sales pitch and approach event coordinators
– How to compile a media list and use it
– How to create “shelf takers” and “push pages”
– How to contact book reviewers, and much more

States Martin: “The urgency that authors don’t realize is that you only have 90 days to prove your book can sell. The first 90 days determines whether book stores will stock your book or ship it back and give the shelf space to a more valuable author. If you start your marketing six months before the launch, you have a much better chance of increasing your book sales.”

“The Thrifty Author’s Guide to Launching Your Book Without Losing Your Mind” makes it easy for authors to keep their books selling in book stores and all over the internet. Many free book publicity tools are offered, and book promotion strategies are broken down by exactly what to do each month – starting six months before the launch date.

According to Martin, the biggest mistake that new authors make is to think that the publisher or book store is going to market the book. Says Martin: “By the time an author realizes no one is promoting it, the book is no longer new and it’s harder to make your mark. You don’t want to miss your big window of opportunity.”

Authors could hire a public relations firm for $5000 a month–or save cash and easily do their own book marketing with the “The Thrifty Author’s Guide to Launching Your Book Without Losing Your Mind.” “The Thrifty Author’s Guide” is available on Amazon, BarnesandNoble.com, or in bookstores for just $13.99.

For a free sample chapter, visit www.ThriftyAuthor.com.

About Gail Z. Martin
Gail Z. Martin is a marketing expert, international speaker and author of the internationally bestselling fantasy adventure series, “The Chronicles of the Necromancer” from Solaris Books, and “The Fallen Kings Cycle” from Orbit Books. A series of Martin’s columns are being featured in Book Marketing Matters, the newsletter put out by Special Sales expert and internet marketing guru, Brian Jud. Another new book by Martin, “30 Days to Social Media Success: The 30 Day Guide to Making the Most of Twitter, Blogging, LinkedIn and Facebook” will be published by Career Press in September, 2010. Martin has four additional books under contract with publishers.

Self-Publishing and Gifting Your Products or Services are Topics of April Shared Dreams Podcast

May 11, 2010

FOR IMMEDIATE RELEASE
CONTACT: DreamSpinner Communications 704-595-9581

Charlotte, NC—Shared Dreams Marketing Podcast, hosted by DreamSpinner Communications’ president Gail Martin, talks with Mark Levine of Published.com on publishing and self-publishing and with Robyn Spizman, founder of TheGiftionary.com on re-thinking your business as a gift product.

The podcast features business leaders from around North America talking about relevant issues and marketing tactics for small business.

Podcasts post monthly at www.SharedDreamsPodcast.com.  Visitors can listen online at the site, download from iTunes or subscribe via RSS.  Past podcasts are archived on the site and can be downloaded in MP3 format.

DreamSpinner Communications offers exceptional writing, marketing and teleseminar programs for companies throughout the U.S. and Canada.  For more information, visit www.GailMartinMarketing.com.